When you’re in the business of banking and finance, you want an agency that is too. Our time in financial services has given us in-depth knowledge of the category’s unique challenges and opportunities, and our many years in marketing and advertising means every brief is answered with spot-on content and cut-through creative that not only gets noticed but gets results.

Digital and direct
From online content to eDMs and banner ads, we create compelling data-driven communications that deliver a positive UX across every device.
Campaigns

We deliver stand-out creative solutions across all digital and print mediums, engaging your customers at every touchpoint to deliver outstanding results.

Content marketing
We create lifecycle comms that connect your brand with your audience at every stage of their journey and repurpose existing content into key marketing assets.
Brand positioning

We dig deeper to uncover what makes you unique and define your CVP and values so you can develop more rewarding relationships with your customers.

Brand development
We’ve helped create and evolve the visual identities of countless clients, from blue-chip to boutique, including brand identity, logo design, guidelines and tone of voice.
Corporate communications

Whether it’s brochureware, collateral, presentations or pitch documents, we give your comms the edge they need to impress customers, staff and stakeholders.

What sets Siren apart from other agencies is their ability to simplify complex financial subject matter and consistently deliver flawless creative.

– Jacky Howe, Yarra Capital Management
Sarah Sullivan  |  Managing Director

Sarah is an award-winning writer and communications specialist. For more than 25 years she’s worked client and agency side across wealth, super, insurance, fintech, asset management and financial advice. A decade leading corporate marketing teams means Sarah understands client needs better than most. She knows how to balance commerciality with creativity to get results and has a real knack for simplifying the complex.

Allyson Roberts  |  Creative Director
Allyson has spent years working at many of Australia’s top advertising agencies, specialising in finance brands like CBA, Westpac, ING, American Express and Colonial First State. As a true thinker who adds clout to any project, she is strategically and conceptually driven and an excellent problem solver. With industry awards for effectiveness and art direction, Allyson is renowned for producing exceptional creative across any media.